About the job
We have an exciting opportunity for an experienced, motivated and engaged Marketing Executive to join our team.
Position Summary:
The position of Marketing Executive will be responsible for developing and implementing successful marketing campaigns across the region with a focus on strengthening the company’s brand position and meet the company objectives for new business generation and customer engagement.
The person in this role will actively work with the Sales team to strengthen sales in the region.
Scope and Responsibilities:
a) Perform research on current social media benchmark trends and audience
preferences
b) Create original text, image, and video content, manage posts and respond to followers.
c) Manage our company image in a cohesive way to achieve our marketing goals.
d) Handle our social media presence ensuring high levels of web traffic and customer engagement.
e) Design and implement social media strategy to align with business goals
f) Manage the data requirements and selection criteria for targeted campaigns.
g) Coordinate written content for e-marketing and work in partnership with the Sales team to ensure the successful execution of campaigns.
h) Liaise with outside suppliers including printers, event organizers, agencies, developers etc
i) Support sales activities with targeted presentations, proposals and other support ensuring that all marketing material is in line with group marketing procedures.
j) Coordinate the company’s presence at exhibitions, conferences and industry events.
k) PR, Media and Content Generation
l) Write and distribute press releases to trade press
m) Develop strategic contacts with industry-related publications and other media outlets.
n) Research and identify opportunities for free exposure (as an alternative to print advertising).
o) Create blog articles and rich content to increase our visibility through search results and online campaigns.
p) Research and seek out news stories from across the group territories.
Experience and Skills:
a) Minimum 5 year proven work experience in Marketing and/ or 2 years experience in “VIP” aviation/ tourism
b) Demonstrated experience in delivering complex marketing campaigns and projects.
c) Excels in all aspects of marketing including:
• Excellent copywriting skills
• Hands on experience in content creation
• Social Media Management
• Strong command in both written and spoken English as involvement in content production is required.
• Experience with Photoshop or equivalent photo editing platform
• Experience with Google ads and social media ads
d) Fluent in English, Arabic is a plus - written and verbal communication
e) Agency background is highly preferred
Personal Attributes:
a) Strategic thinking and commercial awareness
b) Time management and organizational skills
c) Problem-solving and analytical skills
d) Ability to work under pressure to meet tight deadlines
e) Dedicated, proactive and efficient in meeting deadlines and able to manage stress
f) Smart appearance, well-presented and professional at all times
https://www.linkedin.com/jobs/view/3366740402/?refId=YOzwZNjtRPUBBFfxG7N0EQ%3D%3D
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